Independent, data-backed ad monetization
Make more from your site.
Wreck nothing.
Revenue and reader experience are not a trade-off. They are the same lever, and the lever is viewability. We help established publishers earn more without the ad layout that tanks Core Web Vitals, fails Chrome's ad filter, and quietly costs you the rankings that pay for everything.
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The same lever
One placement move, not more ad units.
A bottom-of-article unit measured 27.9% viewable and cluttered every page, so we cut it. The same unit, relocated to a dismissible sticky anchor, measured 92.7%. No extra inventory. More revenue, a cleaner page, better Core Web Vitals.
dashed line = 60% viewability floor
The standard
The net-positive placement test
Every ad and affiliate unit clears two bars before it ships. Fail either and it does not run.
Does it earn its place?
A high-attention position, viewability 60% or higher. Below 45% is a defect, not inventory.
Does it cost the reader nothing?
No layout shift, no load block, labeled, dismissible, and never above clinical or crisis content.
The audit
The Calm Monetization Audit
We score your ad setup against the net-positive test, hand back a prioritized fix list, and tell you which networks and tools actually pay you more. The same method we run on a nine-site network of our own, with the receipts to match.