Author
Mario Bailey
Founder, Calm Monetization
Mario Bailey runs Calm Monetization and the network of content sites its data comes from. Every study on this site is measured on his own AdSense, Analytics, and Search Console accounts: the account and the API key are his, so the numbers are pulled, not guessed. He has a background in banking and financial services. He does not work for Google or any ad network, and nothing here is a network sales pitch.
Where the numbers come from
Calm Monetization publishes first-party data: AdSense Management API pulls, Active View viewability, Search Console, and Analytics from the content sites Mario runs. Studies are anonymized to rates and shares, each one dates its data window, and the About page explains the incentive structure (a flat audit fee and disclosed referrals, never a cut of your ad revenue).
He does not work for Google or any ad network. Policy explainers quote and link the official policy text; measurements are labeled with what they can and cannot support.