What actually broke?

A revenue collapse is one of three failures: demand fell, traffic fell, or a policy or network decision cut you off. Each has a different first move. Answer six questions from reports you already have and get the failure family, the guides to read, and what to do first. Free, no signup.

1. Traffic, last 30 days vs the 30 before (GA4 sessions or GSC clicks)

Held, within about 10% Down noticeably Fell off a cliff, roughly half or worse

2. Page RPM over the same window

Held or up Down noticeably Down hard, or near zero Have not checked

3. Any notice from AdSense or your ad network?

None An ad serving limit in the Policy center Account or site disabled My network ended the relationship, or I fell under its minimum

4. Did the change start within days of a known Google update?

Yes No Not sure

5. In GSC since the change: impressions vs clicks

Impressions held, clicks fell Both fell Both held Have not looked

6. Where is your head right now?

I want to fix this site Deciding whether to keep going Mostly want out

Where to next

When it breaks The full map behind these six questions. → Free scan A live read of your vitals and ad stack. → The audit The diagnosis done for you, on your numbers. →

Calm Monetization. Make more, wreck nothing.

Evidence

Studies Field notes Proof The test

Learn

Networks AdSense AdSense changes Auto ads When it breaks

Tools

Eligibility check Site scan AdSense readiness All tools

Work with us

Audit Partner with us Selling the site

Company

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